At Vecpho we represent all digital files that are sold on microstock sites, whether they are vectors or pixels. We wanted to represent this duality of file types in the new symbol and logo in a subtle way.
We wanted the new symbol to convey solidity, to be monolithic and imperturbable. For this we played with quadrilaterals so that it would be easy to reproduce and at the same time convey strength. A solid base built on the basis of a grid helps us to seek a greater simplification of shapes and facilitate its construction.
Cleanliness and minimalism
"Less is more", we want to extrapolate this philosophy to the new logo and the rest of the brand elements. For this we have opted for a chromatic range with few colours but with a lot of strength, looking for the essential elements or omitting the accessory to be direct and clear.
Vecpho is flexible. It serves as a stage where we share the emotional and projects with a story behind.
As for other elements of the brand, we start with Vecpho's typeface, called Space Grotesk. It is a contemporary grotesque sans serif, with a play on geometric shapes and simple forms. Space Grotesk is not afraid to be simple but with personality.